Spectra Marketing

Spectra is a marketing firm that works with an array of clientele to provide top quality products to customers at affordable prices. They currently work with companies dealing in all kinds of medical and dental equipment. They plan on expanding their company portfolio further to include a variety of products.

Collaboration

Spectra

Role

Designer

Timeline

4 weeks

With Spectra looking to deal with multiple products, we decided to create a brand identity that invokes a sense of modernity and inclusivity. Since the firm was named Spectra keeping the colour spectrum in mind, the client was looking to include colours to represent the brand's narrative.

Logo Explorations

Color and Type

AaBb

Type

Nexa Bold

AaBb

Avenir

Colour Palette

#014780

#388AF4

#444444

Spectra on Paper