Exploring the digital realm and asking a million questions.
Hey there! I'm Fida, a product designer based in India.
I currently work with Swiggy, India's largest on-demand delivery platform. For the past two years, my focus has been on Instamart, Swiggy's instant grocery service. During this time, I have had the opportunity to own and contribute to numerous projects, ranging from high-impact business initiatives to customer-centric user flows that have catered to more than 15 million users.
My tryst with design began during my early years surrounded by a family of creatives. Ever since then, it has been deeply ingrained into my daily life on various levels. From photography to painting to graphics and eventually a degree in architecture, I explored and learned various forms of art and design growing up.
Today, I strive to solve real-world problems one design solution at a time; designs that revolve around crafting delightful and human experiences.
I'm a curious cat, I'm always asking questions. This has helped me grow and learn something new every day.
When I'm not questioning the world around me, you'll find me obsessively planning (imaginary) trips, clicking pictures of everything in sight, or grooving to the same song on repeat.
Pictures have always been my favourite form of self-expression. They stand testament to the lives lived and memories made; people, places and everything in between.
If you'd be interested in seeing what my life looks like, my photography does a pretty decent job of it. Head over to vsco.co/fidatanaaz!